Country Living Crafting a Business or On Becoming a Leader

Country Living Crafting a Business

Author: Kathie Fitzgerald

Home-based businesses are a common starting point for many entrepreneurs—and women in particular yearn for flexible hours as well as the chance to do creative work they really love. But how can that dream become reality? Find out, from the experts who already made it happen. The women artisans at the heart of this volume will inspire and motivate anyone who wants to follow in their footsteps. In illuminating in-depth profiles, they provide invaluable practical information on what it takes to get started, develop a saleable product, organize a company, market your goods, manage the finances, and handle staffing. All types of business are featured, from hand-weaving, doll making, and rug hooking to travel, interior design, and photography. Gorgeous photos showcase each businesswoman happily in her element, along with her work.
INSIDE, YOU’LL MEET:
Amy Butler, owner of Amy Butler Design Anna Corba, owner of Found Cat Studio (home accessories)
Michelle Joy, owner of Primrose, a floral design and vintage shop Marilyn Lysohir, owner of Cowgirl Chocolates Lisa Norris, owner of Made by One Girl (handmade books)
Kate Shifrin Style Consultants Inc., Come Flea with Me Jane Zaccaria, owner of Tiddlywinks and Scallywags, a child’s clothing store And many more!

Library Journal

Fitzgerald tells the success stories of over 25 creative women who have built thriving businesses out of their artisanal skills. The shop owners, designer/producers, and service providers covered include Elisa Strauss (Confetti Cakes); Phyllis Leck (Village Weaver); Marilyn Lysohir (Cowgirl Chocolates); and Denise Allen (Allen's 19th Century General Store). Each profile includes a biography, addressing the woman's motivations and her tips for others, and is accompanied by photographs of the woman, her business enterprise, and some of her products. But that's not all. The book then offers a Business Crafting Workshop: a step-by-step guide for prospective entrepreneurs, including drawing up a business plan, product development, marketing and sales, and financial management. A list of names and addresses of helpful trade associations, books, journals, and mentors (the names and addresses of those profiled) are included. Published in conjunction with Country Living magazine, which has an annual issue profiling women entrepreneurs, the book enables the Country Living editors to go beyond those profiles and "gather many more stories in one place than...in a single issue of the magazine." A good choice primarily for public library collections.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NY

Copyright 2006 Reed Business Information.

Read also Is the American Dream Killing You or Milkshake Moment

On Becoming a Leader: The Leadership Classic

Author: Warren G Bennis

With a new introduction by the authorWarren Bennis's formative years, in the 1930s and '40s, were characterized by severe economic hardship and a world war that showcased the extreme depths and heights to which leaders could drive their followers. Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

Table of Contents:

	Acknowledgments
	Introduction to the Revised Edition, 2003
	Introduction to the Original Edition, 1989
1	Mastering the Context	1
2	Understanding the Basics	31
3	Knowing Yourself	47
4	Knowing the World	65
5	Operating on Instinct	93
6	Deploying Yourself: Strike Hard, Try Everything	105
7	Moving Through Chaos	133
8	Getting People on Your Side	145
9	Organizations Can Help - or Hinder	163
10	Forging the Future	183
	Biographies	197
	References	209
	Index	213